diff --git a/apps/pay/src/routes.ts b/apps/pay/src/routes.ts
index 5430bb2..5dac983 100644
--- a/apps/pay/src/routes.ts
+++ b/apps/pay/src/routes.ts
@@ -79,7 +79,7 @@ export const routes = new Elysia()
     // Lifetime discount: credit up to 50% of lifetime price from previous payments
     if (plan === "lifetime" && planDef.priceUsd) {
       const [{ total }] = await sql`SELECT COALESCE(SUM(amount_usd), 0)::numeric as total FROM payments WHERE account_id = ${accountId} AND status = 'paid'`;
-      const credit = Math.min(Number(total), planDef.priceUsd * 0.5);
+      const credit = Math.min(Number(total), planDef.priceUsd * 0.75);
       amountUsd = Math.max(amountUsd - credit, 1);
     }
     const rates = await getExchangeRates();
diff --git a/apps/web/src/views/checkout.ejs b/apps/web/src/views/checkout.ejs
index 2b7639d..eacf1df 100644
--- a/apps/web/src/views/checkout.ejs
+++ b/apps/web/src/views/checkout.ejs
@@ -8,7 +8,7 @@
   const payApi = it.payApi || '';
   const totalSpent = it.totalSpent || 0;
   const lifetimeBase = 140;
-  const lifetimeDiscount = Math.min(totalSpent, lifetimeBase * 0.5);
+  const lifetimeDiscount = Math.min(totalSpent, lifetimeBase * 0.75);
   const lifetimePrice = lifetimeBase - lifetimeDiscount;
 %>
 
diff --git a/apps/web/src/views/landing.ejs b/apps/web/src/views/landing.ejs
index f603b1b..6536fe1 100644
--- a/apps/web/src/views/landing.ejs
+++ b/apps/web/src/views/landing.ejs
@@ -552,7 +552,7 @@
         </div>
       </div>
 
-      <p class="text-sm text-gray-500 mt-8 max-w-lg mx-auto">Start with Pro and upgrade to Lifetime whenever you're ready. What you've spent on Pro gets credited toward the lifetime price, up to 50% off.</p>
+      <p class="text-sm text-gray-500 mt-8 max-w-lg mx-auto">Start with Pro and upgrade to Lifetime whenever you're ready. What you've spent on Pro gets credited toward the lifetime price, up to 75% off.</p>
 
       <div class="mt-6">
         <a href="/dashboard" class="inline-flex items-center gap-2 px-8 py-3.5 text-white font-medium rounded-lg transition-all text-sm" style="background:#2563eb;box-shadow:0 1px 3px rgba(0,0,0,0.3),0 0 12px rgba(59,130,246,0.15)">