diff --git a/apps/pay/src/plans.ts b/apps/pay/src/plans.ts
index e0d4f25..4a166d1 100644
--- a/apps/pay/src/plans.ts
+++ b/apps/pay/src/plans.ts
@@ -5,7 +5,7 @@ export const PLANS = {
   },
   lifetime: {
     label: "Lifetime",
-    priceUsd: 149,
+    priceUsd: 140,
   },
 } as const;
 
diff --git a/apps/web/src/views/checkout.ejs b/apps/web/src/views/checkout.ejs
index 0d7751d..84e037f 100644
--- a/apps/web/src/views/checkout.ejs
+++ b/apps/web/src/views/checkout.ejs
@@ -42,7 +42,7 @@
       <label for="plan-lifetime"
         class="cursor-pointer text-left bg-gray-900 border-2 border-gray-800 hover:border-yellow-500/50 rounded-xl p-5 transition-colors">
         <div class="text-xs text-yellow-500/70 uppercase tracking-wider font-mono mb-1">Lifetime</div>
-        <div class="text-2xl font-bold text-gray-100">$149</div>
+        <div class="text-2xl font-bold text-gray-100">$140</div>
         <div class="text-xs text-gray-500 mt-2">One-time, forever</div>
       </label>
     </div>
diff --git a/apps/web/src/views/landing.ejs b/apps/web/src/views/landing.ejs
index c0f22f4..2c2e2dc 100644
--- a/apps/web/src/views/landing.ejs
+++ b/apps/web/src/views/landing.ejs
@@ -533,10 +533,7 @@
         <!-- Lifetime -->
         <div class="rounded-xl border border-yellow-500/30 bg-[#111] p-8 text-left relative">
           <div class="text-xs text-yellow-500/70 uppercase tracking-wider font-mono mb-2">Lifetime</div>
-          <div class="flex items-baseline gap-3 mb-1">
-            <div class="text-4xl font-bold">$149</div>
-            <div class="text-xl text-gray-600 line-through">$179</div>
-          </div>
+          <div class="text-4xl font-bold mb-1">$140</div>
           <div class="text-sm text-gray-500 mb-6">one-time</div>
           <ul class="space-y-3 text-sm text-gray-400">
             <li class="flex items-center gap-2">