diff --git a/apps/web/src/views/checkout.ejs b/apps/web/src/views/checkout.ejs
index 6f54e90..b778a65 100644
--- a/apps/web/src/views/checkout.ejs
+++ b/apps/web/src/views/checkout.ejs
@@ -43,7 +43,8 @@
         class="cursor-pointer text-left bg-surface border-2 border-border-subtle hover:border-yellow-500/40 rounded-xl p-5 transition-colors">
         <div class="text-xs text-yellow-500/70 uppercase tracking-wider font-mono mb-1">Lifetime</div>
         <div class="text-2xl font-bold text-gray-100">$140</div>
-        <div class="text-xs text-gray-500 mt-2">One-time, forever</div>
+        <div class="text-xs text-gray-500 mt-1">One-time, forever</div>
+        <div class="text-xs text-yellow-500/70 mt-1">Launch deal</div>
       </label>
     </div>
 
diff --git a/apps/web/src/views/landing.ejs b/apps/web/src/views/landing.ejs
index ed961ab..d0feacf 100644
--- a/apps/web/src/views/landing.ejs
+++ b/apps/web/src/views/landing.ejs
@@ -563,7 +563,8 @@
         <div class="pricing-lifetime rounded-xl p-8 text-left relative">
           <div class="text-xs text-yellow-500 uppercase tracking-wider font-mono mb-2">Lifetime</div>
           <div class="text-4xl font-bold mb-1">$140</div>
-          <div class="text-sm text-gray-500 mb-6">one-time</div>
+          <div class="text-sm text-gray-500 mb-1">one-time</div>
+          <div class="text-xs text-yellow-500/70 mb-5">Launch deal — price will increase</div>
           <ul class="space-y-3 text-sm text-gray-400">
             <li class="flex items-center gap-2">
               <svg class="w-4 h-4 text-yellow-500 shrink-0" fill="none" stroke="currentColor" stroke-width="2" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" d="M5 13l4 4L19 7"/></svg>